Tuesday, September 11, 2007

The Natural Step - A New Game

I am learning The Natural Step framework and how it help us plan in complex systems, moving us towards an attractive, sustainable society in the biosphere (aka- the Earth). Currently our society is unsustainable and is not a series of disconnected negative impacts (global warming, Katrina, famine, poverty etc.) but underlying systematic errors in societal design exist and need to be addressed.

So, we must redesign our society and consider the relationships between issues.

Currently, our societal model has a cylindrical shape; where as long as social and environmental damage accrued is equally balanced with economic benefits gained, the entire system remains "in balance". This model is incorrect and is unsustainable.

We define unsustainable by: steadily accumulating waste (in our biosphere-aka The Earth), and diminishing resources. Therefore the resource-potential for health and economy is systematically decreasing at the same time as the population increases.

More accurately, we are in a funnel where non-sustainable development is seen as entering deeper and deeper into the funnel, in which the space to succeed becomes narrower and narrower.
If an organisation "hits the walls" of the funnel, it might appear as any or all of the following:

(i) increasing costs for resources, waste managements, taxes, and insurance premiums;
(ii) increasingly strict legislation;
(iii) loss of good reputation;
(iv) over-corrections when concrete negative impacts surface;
(v) lost investments due to sub-optimized measures and blind alleys and
(vi) loss of market share to those who develop cutting-solutions.

To avoid hitting the walls of the funnel, organisations must stay on the cutting edge of solutions towards strategic sustainability.

So how do we do this? We learn how to play a new game.

Re-design our society within basic constraints of sustainability is the only way of solving our problems upstream at the principle level, where complexity is at it's lowest. To do this, we must become a new type of chess player. First we need to learn the basic principles which govern this sustainability game and then use them to plan our first moves strategically, and have a framework to rely on for making future decisions.

It's much like playing a game where we can co-create solutions together because we are all very intelligent individuals, so by default, we are so much smarter when we work together to solve problems!